Marketers have come to depend too much on RFM - recency, frequency, and monetary value - as a way to create personalized engagements from customers. The problem is RFM only tells a portion of the story.
We use RPI, or Relationship, Persona, and Intent. Learn about how you can experience an increase in customer acquisition by 6x, double-digit increases in web conversion rates, improvement in bounce prevention and more!
Do it all with RPI - Get your free copy today to build relationships with customers and make your website your best consultative salesperson!
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